Social Media Marketing
Social media for local businesses is about showing up consistently for the people in your community who support you, while connecting with users who relate to your story.
Building a brand voice with clear, strong messaging rooted in the local culture that supports growing a social following.
My Approach
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An honest look at where your customers actually are before committing to any platform, because managing the wrong channel consistently is just wasted effort.
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Your posting schedule is built around recurring content types tied to your business process like education, community, customer interactions, and promotional offers. Content decisions have a framework that is flexible and reactive to the performance data, and always created to prioritize user engagement.
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Posts written and scheduled weekly. Optimized photos and videos using local landmarks, business front, and point-of-sale to create engaging content.
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Comments, DMs, and review responses handled within 24 hours.
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Content formatted and published natively on each platform. What works on Instagram isn't copy-pasted to Facebook.
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Reach, engagement rate, sends, saves, and follower growth tracked monthly against the benchmarks that actually predict whether content is working.
Other Services
A one man marketing team that covers whatever you need, but won’t sell you on anything you don’t.
Case Studies
Google Ads & PPC
Search campaigns managed to grow volume and hold efficiency at the same time. Daily search-term review, ongoing negative keywords, steady ad testing, and landing pages that match the ad a visitor clicked.
Remarketing & Lead Nurture
A follow-up system that keeps leads from going cold. Multi-stage pipelines with automated email and SMS that bring back the inquiries most businesses lose, like the ones who don't book on the first call.
Email Marketing
Email programs built from nothing that move real revenue. Product-focused sends run as a two-step sequence, so every campaign gets a second chance to convert without any extra work.
CRM & Automation
The system that runs behind the marketing. Intake forms that launch campaigns, automated task routing, and recurring review cadences so accounts keep getting attention as the business grows.
Reporting & Analytics
Reporting that connects spend to booked jobs and revenue instead of clicks. Custom tracking fills the gaps platform APIs leave behind, delivered in dashboards anyone can read in a minute.
Social Media & Meta Ads
Paid and organic Facebook and Instagram aimed at where attention actually lives. Objective-based ad campaigns and a content system built around the signals these platforms reward.
Six areas of focus, each with real numbers from accounts I've built and managed. Every result below comes from live campaigns, not estimates.