Direct Marketing
Direct marketing has one of the highest ROI of any digital channel, and is key to building brand loyalty.
I build nurture systems that support growth: list infrastructure, segmentation, automation flows, and outreach that meets TCPA requirements and connects your clients back to the brand.
My Approach
-
Email and text platform configured, or audited if already in use. Client list imported, segmented, and cleaned.
-
The first sequence a new subscriber or customer receives, built to establish trust, satisfy opt-in requirements and set expectations.
-
Campaigns written around your actual business cycles. Promotions, updates, seasonal offerings and value content planned around your calendar, optimized for the locals.
-
Lists split by behavior, purchase history, source and customer type so the right message goes to the right group at the right time.
-
Workflows built around real customer actions. A booking confirmation, a lapsed customer, a loyalty milestone. I build a system that fits your customer intake process to save labor while enhancing the client experience.
-
Open rate, click-through rate, unsubscribe rate, and list growth tracked monthly. Deliverability issues monitored and fixed.
Other Services
A one man marketing team that covers whatever you need, but won’t sell you on anything you don’t.
Case Studies
Google Ads & PPC
Search campaigns managed to grow volume and hold efficiency at the same time. Daily search-term review, ongoing negative keywords, steady ad testing, and landing pages that match the ad a visitor clicked.
Remarketing & Lead Nurture
A follow-up system that keeps leads from going cold. Multi-stage pipelines with automated email and SMS that bring back the inquiries most businesses lose, like the ones who don't book on the first call.
Email Marketing
Email programs built from nothing that move real revenue. Product-focused sends run as a two-step sequence, so every campaign gets a second chance to convert without any extra work.
CRM & Automation
The system that runs behind the marketing. Intake forms that launch campaigns, automated task routing, and recurring review cadences so accounts keep getting attention as the business grows.
Reporting & Analytics
Reporting that connects spend to booked jobs and revenue instead of clicks. Custom tracking fills the gaps platform APIs leave behind, delivered in dashboards anyone can read in a minute.
Social Media & Meta Ads
Paid and organic Facebook and Instagram aimed at where attention actually lives. Objective-based ad campaigns and a content system built around the signals these platforms reward.
Six areas of focus, each with real numbers from accounts I've built and managed. Every result below comes from live campaigns, not estimates.