Paid Search Management
There are over 16 billion Google searches a day. Show up at the top when you need to, without wasting money on low quality clicks and misaligned leads.
Maximize your return on Google today, and stop wasting your budget on methods that won’t work.
My Approach
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Existing accounts get a full structural review and audited for performance issues. New accounts get built from the ground up following Google’s best practices and using strategies from past case studies.
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LSA and/or Google Ads setup handled start to finish, including the business verification and background check process.
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Keywords selected around what your customers are actually searching, with clear separation between high-intent and research-phase queries so budget goes where it converts.
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Headlines, descriptions, and extensions written to match the search term that triggered the ad.
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GA4 and Google Ads connected so every call, form fill, and booking traces back to the campaign and keyword that drove it. Secondary tracking system captures attribution to improve data clarity.
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Bids adjusted as data comes in. Search term reports reviewed regularly to cut wasted spend before it compounds.
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Spend, conversions, cost-per-lead, and trend data delivered in comparison with your revenue attribution for a complete picture.
Other Services
A one man marketing team that covers whatever you need, but won’t sell you on anything you don’t.
Case Studies
Google Ads & PPC
Search campaigns managed to grow volume and hold efficiency at the same time. Daily search-term review, ongoing negative keywords, steady ad testing, and landing pages that match the ad a visitor clicked.
Remarketing & Lead Nurture
A follow-up system that keeps leads from going cold. Multi-stage pipelines with automated email and SMS that bring back the inquiries most businesses lose, like the ones who don't book on the first call.
Email Marketing
Email programs built from nothing that move real revenue. Product-focused sends run as a two-step sequence, so every campaign gets a second chance to convert without any extra work.
CRM & Automation
The system that runs behind the marketing. Intake forms that launch campaigns, automated task routing, and recurring review cadences so accounts keep getting attention as the business grows.
Reporting & Analytics
Reporting that connects spend to booked jobs and revenue instead of clicks. Custom tracking fills the gaps platform APIs leave behind, delivered in dashboards anyone can read in a minute.
Social Media & Meta Ads
Paid and organic Facebook and Instagram aimed at where attention actually lives. Objective-based ad campaigns and a content system built around the signals these platforms reward.
Six areas of focus, each with real numbers from accounts I've built and managed. Every result below comes from live campaigns, not estimates.